Off Grid Solar

December 2nd, 2014


Everyone living in Winville was looking forward to celebrating another Christmas. Winville was a unique community because all the homes and businesses in the little town had off grid solar systems on their roofs. Their brightly lit decorations were all powered by the sun, and they never had to worry about power outages or high electric bills from their Christmas decorations.

GrinchThe neighboring community of Wattville was green with envy because they had to rely on the power company, and their electric bills during the winter months were often so high they could only afford meager celebrations during the holidays. The power company Grinch further spoiled the season by raising their rates during peak usage, and the children did not get to see the elaborate light displays like those in Winville.

The Watts had nothing to look forward to but higher electric bills, diminishing cash reserves and lumps of coal in their stockings. A few flickering candles and the risk of fires from their space heaters did not bring joy to the season. The power Grinch often added insult to injury when ice storms downed power lines and the whole town went cold and dark. It often took Watt families months to pay off their electric and generator fuel bills. The New Year did not bring much cheer to Wattville.

By contrast, an ice storm in Winville meant ice skating and hot chocolate and warm cozy winters. Everyone radiated health and vitality, and sunny dispositions flourished. There was no need to worry about the increasing cost of energy, and the community became prosperous because they all owned their own power company. The Wins always found renewable hope in the New Year.

“What” will the New Year bring to your homes and communities? “When” will you invest in the freedom of your own power company?

Take advantage of free energy from the sun and call Sun City Solar today.   And may all your Christmases be bright.

Remember the “Son” is the reason for the season!

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Residential Electric Prices Rising

September 13th, 2014

Residential Electric Prices Rising

U.S. retail residential electricity prices for the first half of 2014 averaged 12.3 cents per kilowatt hour, an increase of 3.2% from the same period last year. This is the highest year-over-year growth in residential prices for the first half of the year since 2009. Average prices rose in all areas of the country except for the Pacific Census Division (excluding Alaska and Hawaii).


Residential Energy IncreasesSource: U.S. Energy Information Administration, August 2014 Electric Power Monthly. Note: Data are preliminary.

Map of U.S. Census divisions.

Visit SunCitySolar, call your local office and start your inflation free savings with solar today!


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Solar Power Battery Storage Big Winner

May 6th, 2014

Consumers to be big winners in solar power battery storage

Consumers are using solar powered battery storage at a much faster pace to look after their own needs and future electric pricing. This may very well result in a reduction in electricity prices for nearly all consumers and finally competition for the utilities.

According to Giles Parkinson, this is the scenario being painted to the utilities industry by global consulting firm PwC, which says the sector is about to go an unprecedented and rapid transition as dramatic as that which affected other industries.

Off Grid

Off Grid

Electricity utilities, it says, are about to face their “Kodak moment” and the key is the emergence of rooftop solar, and its ability provide a cheap source of electricity, as well other “enabling” technologies such as solar power battery storage and smart software.

This, says Mark Coughlin, the power utilities leader for PwC, will fundamentally change the nature of the relationship between utility and the consumer. It will effectively shift the power from the utility to the customer, be they households or businesses, and will challenge the very “right to survive” of the traditional utility.

“This traditional utility model where the company controls the ‘electrons’ and the consumer has little choice is on its last legs – this model is struggling to meet customer needs,” Coughlin says.

“Once a household or a business has a solar panel on the roof or some other power source they are no longer a passive consumer.”

He says that customers are now emerging as competitors to the utilities. “In as little as the next five years consumers will exert unprecedented control over energy supply, usage, service standards and costs,” Coughlin told the Energy Networks Association conference last week.

Hence the emergence of rooftop solar, which is already cheaper than socket-power because it has no delivery costs, and which is starting to challenge some fossil fuel generation, such as rising gas costs, on generation price.

This, coupled with the emergence of battery and other storage technologies, smart meters, and other software that allows energy to be stored and delivered at lower cost on a smaller network, is challenging the traditional business model of the industry.

“Smart grids, smart meters and customer energy management ‘gadgets’ are only the beginning of what is possible,” PwC says in a new report Utility of the Future. Already we can control our home electronics and entertainment via our smart phones and tablets – why not our energy usage on a minute-by-minute basis?”

Coughlin says that these technologies – and new financing structures – will open the door to a flood of new entrants to the industry, be they telco, technology providers, financiers and systems managers, and existing utilities will also rush to form new alliances and joint ventures.

In data, this will include the likes of Google and Apple, in finance it will range from huge investors such as Warren Buffett and Macquarie Group. But PwC says it will also come from local sources. “We expect to see small crowd-funded energy companies emerge in Australia within the next three years,” it predicts.

“Customer energy contracts will greatly favor the customer – suppliers will have little choice in the matter!” the PwC report says, noting that changes to the way services are offered are likely to occur within three years.

“This will mark a major, transformational shift for both the utility sector and customers. “ And it will drive benefits to consumers. “In some cases this will see customers paying more for certainty of supply. In other cases we see the distinct possibility that costs will reduce for customers.”

PwC predicts that the retail market will turn into a “channel fight” focused on costs and choice. The retail sector could be subsumed into other large scale “retail engines” such as data providers and telcos, and other in house service providers. And there is likely to be a big turf war with the network distributor companies over who owns those assets.

“The key will be who has ownership and operational control of distributed generation assets – these will be the swing factor in who can provide the most innovative services for customers.”

Generators will struggle because of the combined impact of falling demand, and rival energy sources, such as rooftop solar. In Europe, nearly $500 billion has been wiped from the value of utility assets – primarily generators – as a result of the impact of new technologies.

“Contracting for long-term demand will become increasingly difficult as time passes given viable alternative sources of supply will almost certainly become available within 10 years,” PwC writes.


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